What is Answer Engine Optimization (AEO)?
In recent years, how people search for information online has shifted dramatically. Instead of typing key phrases into search engines and clicking through many pages, more users are asking full questions—via voice assistants, conversational AI (ChatGPT, Gemini, Perplexity), or through “AI Overviews” in search results. This shift demands a different optimization approach: Answer Engine Optimization […]
What is Local SEO? A Complete Guide for Businesses
In today’s competitive digital world, visibility is everything. When people search for products or services online, they usually start with Google. But here’s the catch—most users aren’t looking for global companies. They’re searching for businesses near them: “coffee shop in Madrid,” “IT support Alcorcón,” or “best web design agency near me.” This is where Local […]
What is Google Analytics? A Comprehensive Guide:
In the ever-evolving world of digital marketing, understanding the behaviour and preferences of your online audience is crucial. For businesses looking to thrive in a competitive market, data-driven decisions are essential. One of the most powerful tools available to marketers today is Google Analytics. But what is Google Analytics, and how can it benefit your […]
How to do natural link building?
In the ever-evolving landscape of SEO, link-building remains a critical factor for achieving high search engine rankings. But with Google continuously updating its algorithms to favour quality over quantity, the emphasis has shifted from artificial to natural link building. At Trech Hub, we believe in sustainable SEO practices that drive long-term success. This article will […]
How to fix Japanese Keyword Hack?
If your website has suddenly started displaying Japanese text in search results, you may have fallen victim to the notorious Japanese Keyword Hack. This hack compromises your website, inserting Japanese characters and links to malicious sites, potentially damaging your SEO and putting your visitors at risk. At Trech Hub, we specialize in website security and […]
What is Web Hosting?
In today’s digital age, having a robust online presence is essential for businesses and individuals alike. Whether you’re a small business owner, a blogger, or a large corporation, a website is often the first point of contact with your audience. But what happens behind the scenes to make a website accessible to users around the […]
What is Schema Markup in SEO?
When it comes to boosting your website’s visibility and delivering a more targeted user experience, schema markup in SEO is a game-changer. At Trech Hub, your trusted digital marketing agency, we specialize in harnessing tools like schema markup to ensure your business stands out in the crowded digital landscape. Whether you’re new to the term […]
Search Engine Results Pages (SERP)
If you’ve ever searched for anything on Google, Bing, or DuckDuckGo, you’ve interacted with Search Engine Results Pages—often shortened to SERPs. They’re the pages you see after typing a query, and they’re where customers decide which brand to click, call, or buy from. For Trech Hub clients, understanding how SERPs work is the first step […]