Google E-E-A-T Explained: The “Human” Key to Ranking in an AI World
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google’s way of measuring how reliable and useful your content is for real people — and it’s become one of the most important concepts in modern SEO. In this article, we’ll break down what E-E-A-T is, why it matters for rankings, and how Trech Hub can help you […]
AI Overviews: What They Are & How to Rank in Them
Google is moving from being just a search engine to becoming an answer engine — and at the centre of this shift are AI Overviews. If you want your business to stay visible and profitable in this new landscape, you can’t ignore them. 1. What Are AI Overviews? AI Overviews are AI-generated summaries that appear […]
What is LLMs.txt file? And why does it matter in AI Search?
What is LLMs.txt file? In the rapidly evolving world of AI-driven search, the way websites are discovered, understood, and cited by large language models (LLMs) is changing. Traditional SEO techniques—sitemaps, metadata, robots.txt—are no longer enough on their own. A new standard, LLMs.txt, is emerging to help bridge the gap between human-readable web content and AI-friendly […]
What is Answer Engine Optimization (AEO)?
In recent years, how people search for information online has shifted dramatically. Instead of typing key phrases into search engines and clicking through many pages, more users are asking full questions—via voice assistants, conversational AI (ChatGPT, Gemini, Perplexity), or through “AI Overviews” in search results. This shift demands a different optimization approach: Answer Engine Optimization […]
Reddit Marketing in the AI Era: How brands can win big?
Reddit Marketing. In a digital landscape transformed by artificial intelligence, marketers are increasingly looking for platforms where authenticity, community, and engaged discussions still matter. Reddit remains one of those rare spaces. With over 3 million subreddits niche communities thrive, and recent AI-enhancements make Reddit more powerful and accessible for brands than ever before. As Trech […]
What is Local SEO? A Complete Guide for Businesses
In today’s competitive digital world, visibility is everything. When people search for products or services online, they usually start with Google. But here’s the catch—most users aren’t looking for global companies. They’re searching for businesses near them: “coffee shop in Madrid,” “IT support Alcorcón,” or “best web design agency near me.” This is where Local […]
¿Qué es la SEO Copywriting?
En la era digital actual, donde la visibilidad en línea puede hacer o deshacer un negocio, tener una fuerte presencia en línea es crucial. Pero simplemente estar en línea no es suficiente; tu contenido debe atraer, involucrar y convertir a los visitantes en clientes. Aquí es donde entra en juego el copywriting SEO. Pero, ¿qué […]
What is Google Analytics? A Comprehensive Guide:
In the ever-evolving world of digital marketing, understanding the behaviour and preferences of your online audience is crucial. For businesses looking to thrive in a competitive market, data-driven decisions are essential. One of the most powerful tools available to marketers today is Google Analytics. But what is Google Analytics, and how can it benefit your […]
How to do natural link building?
In the ever-evolving landscape of SEO, link-building remains a critical factor for achieving high search engine rankings. But with Google continuously updating its algorithms to favour quality over quantity, the emphasis has shifted from artificial to natural link building. At Trech Hub, we believe in sustainable SEO practices that drive long-term success. This article will […]
How to fix Japanese Keyword Hack?
If your website has suddenly started displaying Japanese text in search results, you may have fallen victim to the notorious Japanese Keyword Hack. This hack compromises your website, inserting Japanese characters and links to malicious sites, potentially damaging your SEO and putting your visitors at risk. At Trech Hub, we specialize in website security and […]